Innovation nuclei in SMEs involved in Internet B2C e-commerce

.............................................................................................7 1. Summary & structure of this work .................................................9 1.1. The questions posed................................................................. 9 1.2. Summary of findings................................................................. 9 1.2.1. Diversity innovation........................................................... 10 1.2.2. Barriers to innovation ........................................................ 10 1.2.3. Internet marketing............................................................ 11 1.3. Research structure & justification. ............................................ 11 1.4. Abbreviations & definitions. ..................................................... 13 2. Introduction..................................................................................14 2.1. Background................................................................................14 2.2. The theories used. .....................................................................17 2.2.